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PH: KARL MANCINI
CROIRE .made by us. – Young people still trust in the
future
Ex-apprentices create a new fashion
brand to reconquer job market
Flair, inspiration, fascination and
resolution: it’s CROIRE .made by
us.,
new Italian fashion
brand designed by young stylists who prior to the launch of
their own
collection collaborated on a lot of clothing lines asapprentices.
Woman Fall/Winter collection 2013-14 will be
launched the 4th of July in Rome @Casina del Lago, insideVilla Borghese.
Federica Saltalippi and Marta Lo Cicero,
CROIRE’s project creators, will look after
the
fashion show.
CROIRE is a job market challenge: Federica
Saltalippi asserts:
“Italian young
people don’t believe in
themselves and the future they describe sounds gloomy.
CROIRE is a symbol: it is the desire to believe, to
trust in ourselves and in the future.
We think that
with a harmonious and motivated team we can build our
future and reach our goal”
CROIRE’s philosophy is based on meritocracy
and cooperation.
Brand’s team shares passion and they work together to achieve success.
Federica
Saltalippi explains:
“Brand’s label ‘.made by us.‘ wants to underline
CROIRE’s guideline: in our team all people have the
same importance. We are a creative workshop in which
all opinions and advices are basic and valuable.”
Ten outfits compose women collection and they
draw inspiration from everyday life:
CROIRE’s woman is
young and dynamic and wants to be gorgeous
from early morning until evening.
The collection combines
geometric and essential lines with accessories
to produce a style both elegant and practical.
The detail of collection is “C”, that refers to “CROIRE”:
it
is easy to find it in jacket reverse or in coat.
Double face and few seams also characterized brand style:
in this
way outfit could be easily altered to create something new.
CROIRE’S purpose is not just to launch a new
fashion brand:
it’s to realized a creative workshop in which
young talents can convert clothes that
customers formerly have to create new ones,
in a perfect look
“made by us”
About CROIRE .made by us.
CROIRE, trust, is a new italian fashion brand born in May 2013 and
created by young
creative talents.
French label wants to recall Paris, fashion’s
cradle and birthplace of Surrealism,
personified by Magritte,Dalì, Ernst and Mirò,
cornerstone of life,
aspiration and frenzy as means to overtake reality, a mark of
freedom from social rules.
Ufficio Stampa
Cast Adv & Communications Srl
Tel.: + 39 06 33252983
Francesca
Berton
Daniela
Di Cerbo
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